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April 9, 2009
Clotaire Rapaille
The Logic of Emotion
Dr. G. Clotaire Rapaille is an internationally known expert in creativity and communication. His marketing strategies have grown out of his work in the areas of psychiatry, psychology, and cultural anthropology, combining a pyschiatrist’s depth of analysis with a business person’s attention to practical concerns. He has written more than ten books including, Creative Communication, recognized as the standard reference for the French advertising community. His most recent book, the best selling, The Culture Code, sheds light not just on business but on the way every human being acts and lives.
With support from the UM Yaffe Center for Persuasive Communication at the Ross School of Business, the UM Institute for the Humanities, the UM College of Engineering Center for Entrepreneurship, and UM Arts on Earth.
Video
Selected Bibliography
- Archetype Discoveries Worldwide.
- Dr. R's blog..
- France tries to understand America. - By Elisabeth Eaves - Slate Magazine.
- Frontline: the persuaders: interviews: clotaire rapaille | PBS.
- Marketing Pop Culture: PODCAST: Interview with Dr. Clotaire Rapaille.
- The New York Times > Fashion & Style > A Dream Life Freud Would Have Envied..
- Bemowski, Karen. 1995. What makes American teams tick? Quality Progress 28, no. 1 (January): 39.
- Hitt, Jack. 2000. Does the smell of coffee brewing remind you of your mother? New York Times Magazine (May 7): 71.
- Rapaille, Gilbert C, and Inc NetLibrary, 2001. 7 Secrets of Marketing in a Multi-Cultural World. Provo, Utah: Executive Excellence Pub.
- Trimble, Stephen. 2007. DAYDREAM BELIEVER. Flight International 172, no.5110 (October 23): 34.
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