January 24, 2013
Wilson W. Smith III
The Architecture of Footwear
Nike designer Wilson Smith has created products for Cross Training and Basketball, Andre Agassi's signature line, and in 1997, as the dedicated designer for Brand Jordan he created the industry leading AJ 16 & AJ 17. Later he designed for Serena Williams, and Roger Federer. Today, as Creative Catalyst in the ZOO – Nike’s Special Other Operations, he focuses on Nike Better World projects, including the design direction for N7, which brings Sport and all of its benefits to USA and Canadian Native American and Aboriginal communities. Smith’s passion is in Access to Sport, aiding earthquake recovery efforts in Haiti, and adaptive design for Paralympics and other athletes with disabilities.
With support from ArtsEngine, IDSA Michigan, Yaffe Center for Persuasive Communication at the Ross School of Business and the Taubman College of Architecture and Urban Planning.